ED BY ELLEN DEGENERES

BRAND IDENTITY

In addition to being simultaneously hilarious and adored, Ellen is design savvy. When we met she was eager to apply that sensibility to her first line of products — a wide range of apparel and home goods — and I was tasked with creating the identity. Stacking the letter’s “ED” forced them apart and into a more graphic configuration. The Didot typeface gave the brand automatic elegance and refinement, and was the right juxtaposition to Ellen’s playful and warm sense of design.

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CLIENT: ED by Ellen DeGeneres
PROJECT: brand identity
DATES: 2014
CREDITS: Peter Buchanan-Smith (creative direction and design)