the best made PRODUCT

creative direction & design

From 2009 to 2016 I lead Best Made Company as CEO in building a vibrant and expansive product line that included apparel, accessories, and camp & home goods. In 2016 I stepped down to be Chief Creative Officer.

The Best Made Co. Table of Elements

In describing my process of product curation at Best Made Company, I often likened it to building the periodic table of elements: whereby the axe is at the top, it’s the oxygen or hydrogen to the assortment, a first aid kit might be slightly further down like magnesium. The following is my personal table of elements, the Best Made products essential to the Best Made life.

Click on any image to enlarge.

CLIENT: Best Made Company
PROJECT: The Best Made Catalog
DATES: 2011-2019
CREDITS: Peter Buchanan-Smith (design and creative direction); Pablo Delcan, Gelsey Maslanka (design); Ports Bishop, Nate Bressler, Christina Holmes, Tetsuya Ito, and Jason Frank Rothenberg (photography).