Identity for Guerin Glass architects (September, 2008)
Guerin Glass Architects is an architecture firm headed by Brendan Guerin and Scott Glass. The firm names itself alternately as “G2,” alluding to the identical initials of the two partners. Our identity design for Guerin Glass Architects uses this recurring letterform as a primary graphic device. To reference the “G2″ nickname, we printed the letter “G” along with its mirror image (a reverse “G”). This double “G” is articulated differently in each component of the letterhead system by exploiting the particular characteristics of the format and paperstock used in each component. Pictured above are the front and back of the business card.
Design: Peter Buchanan-Smith, Josef Reyes
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On-line identity for “watchisaac.com”, Isaac Mizrahi
A ribbon is the premise for the identity of Isaac’s webisodes, and it seemed right because he dispenses advice on style, relationships, food, sex and life, all of which (we think) add up to a gift that should come tied in a ribbon. Taking it one step further we designed the opening screen of the quicktime player as if it was a gift, wrapped up in ribbon.
Design: Peter Buchanan-Smith, Josef Reyes
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Identity for Paper Magazine
In 2005 we re-designed Paper magazine, from top to bottom, bringing in new content, departments, and a slew of contributors. The first task was to standardize the masthead, and settle on something the company could live with for a very long time. After months of research and experiments we decided a custom, italic version of Trade Gothic condensed was right: it’s utilitarian and simple, and the forward gesture of the italic gave it a zing, reminiscent of some sort of trashy but intoxicating European tabloid. We wanted visual depth to the logo, and the flexibility to change it every month, so instead of the canned, photoshop transparencies that most magazines were using at the time, we decided to go back to basics, using a dot pattern. The dot pattern was a nod to the mass production process of magazine printing, and like a woven fabric it allowed us to create infinite configurations, which somehow made each issue more exciting for us to design and adapt to the cover subject, all the while making each issue a collectable little gem. The dates on the cover of each issue were hand-lettered which acted as a warm and friendly juxtaposition to the snappy design of the masthead.
Design: Peter Buchanan-Smith
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Identity and package design for Isaac Mizrahi accessories shoe box.
Design: Peter Buchanan-Smith, Laura Victore
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Identity design for the magazine Isaac’s Style Book.
In 2006 we joined forces with Isaac Mizrahi to make his first magazine. Isaac’s Style Book is a very intimate and thoughtful glimpse into the world of Isaac. We worked closely with Isaac to develop content, which included stunning photographs by Jason Frank Rothenberg, Elinor Carucci, Sylvia Plachy, and Joel Meyerowitz, and texts by David Rakoff,Oliver Schwaner-Albright, Nathan Englander and Amanda Fortini. Our studio oversaw the creative direction, design, production, and project management of Isaac’s Style Book.
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Identity for the Isaac Mizrahi “Style is Free” campaign.
Design: Peter Buchanan-Smith, Laura Victore
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On-air identity design for “The Isaac Show”, Style Network 2006.
Design: Peter Buchanan-Smith, Laura Victore, Lindsay Ballant
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